Bland AI
Voice agent platform often associated with outbound calling and automated phone workflows.
- Pricing at a glance
- Start $0.14/min; Build $299/mo + $0.12/min; Enterprise custom
- Starting price
- From $0.14/min
- Setup
- Some configuration
- Pricing model
- Usage Based
- Try it
- Self-serve trial
Sign up to explore the platform and test calls.
A trial does not establish consent handling for your live campaign.
At a glance
Calls & telephony
- DetailCalls
Inbound & outbound
- SupportedHuman handoff
Yes
- SupportedPhone numbers included
Yes
- SupportedBring your own carrier
Yes
- SupportedSIP trunking
Yes
Inbound number on Start plan; own Twilio; SIP needs Enterprise entitlement
Trust & access
- With conditionsHIPAA
Enterprise plans
BAA listed under Enterprise plan
- SupportedSOC 2
Type II
- SupportedGDPR
Yes
DPA with every enterprise contract
- DetailLanguages
40+ languages
- SupportedFree to start
Free credits
Start plan signup, no card; credit amount unclear
- SupportedDeveloper API
Yes
Morak scorecard
How we score →- Ease of setupSome configuration
Configured in a visual builder; integrations take some technical help.
- Pricing transparencyRates published
Per-minute rates are public, so you can estimate cost at your volume.
- Try before you buySelf-serve trial
Sign up and test it yourself before paying.
- Call & telephony controlFull control
Documented: inbound, outbound, human handoff, phone numbers, bring-your-own carrier and SIP.
- Compliance readinessStrong
Published: SOC 2 Type II, GDPR and HIPAA on enterprise plans.
- Integration coverage2 of 4 covered
Connects to customer records (CRM, EHR or POS) and automation or API. Not listed: phone system and calendar.
Typical score among voice agent platforms
Run outbound calling as an operational workflow
What you get
Build calling campaigns with business actions and follow-up.
What to account for
Your team owns consent, opt-outs and action boundaries. Test failure cases before enabling CRM writes at campaign scale.
Best for
- Outbound calling
- Lead qualification
- Operational call campaigns
Not a fit for
- High-trust calls without human escalation
- Teams without consent and compliance processes
What the platform provides
- Campaign scope
- Outbound calling, lead qualification and operational phone workflows.
- Operating boundaries
- Caller consent, escalation rules and failed-call updates need explicit controls before a campaign goes live.
Connections & compatibility
CRM & help desk
- CRM
Automation & APIs
- Custom API
- Webhooks
- Zapier
Data access & permissions
What an agent built on Bland AI can touch once deployed. These are the first questions a security review will ask.
- Reads customer dataYes
- Writes to your systemsYes
- Sends messagesYes
- Triggers workflowsYes
- Records callsYes
- Needs API keysYes
- Human approval stepYes
Outbound calling requires special attention to consent, disclosures, call recording rules, and workflow permissions.
Cost at your volume
Bland AI lists all-in per-minute pricing that includes the LLM, speech-to-text, and text-to-speech. Start has no platform fee and costs $0.14/min; Build is $299/month plus $0.12/min; Enterprise is contracted to volume. Transfer time is $0.05/min on Start and $0.04/min on Build. The former Scale plan is no longer listed.
Before committing
Have a caller opt out, then simulate a failed call. Check that neither path creates an unwanted CRM update.
How it compares
Side by side with two alternatives buyers weigh against it, on the same facts and scorecard.
| Detail | Bland AI This productVoice agent platform often associated with outbound calling and automated phone workflows. | A different approach Voice AI platform for building low-latency phone agents across support, scheduling, and sales workflows. Why compare: Explore Retell if your scope includes inbound support and scheduling as well as sales calls. | Similar product Developer-oriented voice agent platform for building phone agents with custom workflows and integrations. |
|---|---|---|---|
| Starting price | From $0.14/min | From $0.07/min | From $0.05/min |
| Free to start | Free credits | Free credits | Free credits |
| Calls | Inbound & outbound | Inbound & outbound | Inbound & outbound |
| HIPAA | Enterprise plans | BAA available | Paid add-on |
| Morak scorecard How we score | |||
| Ease of setup | 3 of 5, Some configuration | 3 of 5, Some configuration | 2 of 5, Developer build |
| Pricing transparency | 5 of 5, Rates published | 5 of 5, Rates published | 5 of 5, Rates published |
| Try before you buy | 4 of 5, Self-serve trial | 4 of 5, Self-serve trial | 4 of 5, Self-serve trial |
| Call & telephony control | 5 of 5, Full control | 5 of 5, Full control | 5 of 5, Full control |
| Compliance readiness | 5 of 5, Strong | 5 of 5, Strong | 4 of 5, Good |
| Integration coverage | 3 of 5, 2 of 4 covered | 5 of 5, All covered | 5 of 5, All covered |