How we score
Every profile carries a Morak scorecard. Each bar comes from listing data by the fixed rules below. There are no star ratings, no hand-tuned scores, and no overall number to game.
Principles
- Sourced, not guessed. A fact counts only when a vendor page states it. Profiles link to the source next to each fact.
- Fit over rank. The scorecard shows trade-offs. A developer platform scores low on setup and high on control, which is exactly what some teams want.
- Independent. Listings are free. Payment, sponsorship and Morak Studio work never change inclusion, facts or scores.
- Kept current. Listings are re-checked against vendor pages on a regular cycle, and vendors can send a correction with a source.
The scorecard
Each dimension is a five-step bar. A dashed, empty bar means the vendor does not publish enough to score it.
The dark tick is the typical score among similar products (the median of, for example, developer APIs or business call agents). A low setup score is normal for an enterprise platform; the tick shows whether a product is unusual for what it is.
01Ease of setup
How much work it takes to reach a first working call or result. Platforms are rated from their setup type: self-serve (5), configured in a builder (3), developer build (2), enterprise rollout (1). Ready-made agents are read from the vendor's own setup description: quick self-serve (5), light configuration (4), guided setup (3), project rollout (2), enterprise rollout (1).
A low score is not a flaw. Developer platforms trade setup effort for control.
02Pricing transparency
Can you see what it costs before talking to sales? Published per-minute rates or a full plan list (5). A published starting price (4). A free plan, with paid prices unpublished (3). Usage-based billing with no public rates (2). Quote only (1).
Free plans and trials don't raise this score; they're measured under Try before you buy.
03Try before you buy
A live demo line you can call, or an ongoing free plan (5). A self-serve trial or starter credits (4). A public web demo (3). A guided sales demo only (1).
Hearing a real call is the fastest way to judge voice quality and latency.
04Call & telephony control
Shown for products that answer or place phone calls. We track six controls: inbound calls, outbound calls, human handoff, phone numbers included, bring-your-own carrier, and SIP trunking. The bar reflects the share the vendor documents (6 of 6 = 5).
Controls the vendor does not document count as missing until a source shows otherwise.
05Compliance readiness
Points for published commitments, capped at 5: SOC 2 Type II (2) or Type I (1.5); a HIPAA BAA on standard plans (2), on enterprise plans (1.5) or as a paid add-on (1); GDPR (1).
Only commitments stated on the vendor's own trust, security or legal pages count.
06Integration coverage
Which jobs it connects to, not how many logos it lists. For phone products: your phone system, customer records (CRM, EHR or POS), calendar, and automation or an API. For other tools: your devices, workspace tools, and automation or an API. All covered (5), none listed (1), in even steps between.
The profile names the jobs that aren't covered, so you can check the one your workflow depends on.
Reading the “At a glance” facts
- SupportedThe vendor states it, and we link to the page.
- With conditionsAvailable on some plans or for an extra fee, e.g. a HIPAA BAA only on enterprise plans.
- Not supportedThe vendor says it is not offered, or our listing confirms it is out of scope.
- Not publishedWe could not find a vendor source. It may exist; we just won't claim it without one.
Vendors: seeing “Not published”?
Send us the public page that states it, such as your trust center, pricing page or telephony docs. Once we verify it, the fact and any score that depends on it update on your profile.