Google Cloud Conversational Agents
Google Cloud platform for deterministic and generative voice agents built with flows, playbooks, data stores, and integrations.
- Pricing at a glance
- $0.06/min for voice flows or $0.12/min for generative playbooks
- Starting price
- From $0.06/min
- Setup
- Developer build
- Pricing model
- Usage Based
- Try it
- Self-serve trial
Explore flows and playbooks through the cloud console trial.
Billing setup and the actual telephony path still need review.
At a glance
Calls & telephony
- DetailCalls
Inbound only
- SupportedHuman handoff
Yes
- SupportedPhone numbers included
Yes
- SupportedBring your own carrier
Yes
- SupportedSIP trunking
Yes
Phone Gateway (US numbers only); SIP trunk, Twilio, AudioCodes, Avaya integrations
Trust & access
- SupportedHIPAA
BAA available
Covered under Google Cloud BAA (accept in console); Dialogflow CX HIPAA-compliant
- SupportedSOC 2
Yes
SOC 1/2/3 listed; type not stated
- SupportedGDPR
Yes
Google Cloud Data Processing Addendum
- DetailLanguages
130+ languages
- SupportedFree to start
Free credits
$300 new-customer Google Cloud credit
- SupportedDeveloper API
Yes
Morak scorecard
How we score →- Ease of setupDeveloper build
Expect developers to build call logic, integrations and deployment.
- Pricing transparencyRates published
Per-minute rates are public, so you can estimate cost at your volume.
- Try before you buySelf-serve trial
Sign up and test it yourself before paying.
- Call & telephony controlBroad
Documented: inbound, human handoff, phone numbers, bring-your-own carrier and SIP.
- Compliance readinessStrong
Published: SOC 2, GDPR and HIPAA BAA.
- Integration coverage3 of 4 covered
Connects to phone system, customer records (CRM, EHR or POS) and automation or API. Not listed: calendar.
Typical score among developer APIs
Combine designed flows with generative conversation
What you get
Build customer-service experiences using flows and playbooks in Google Cloud.
What to account for
Cloud configuration and operations remain your responsibility, and the telephony path needs separate planning.
Best for
- Google Cloud teams
- Complex deterministic flows
- Hybrid generative agents
- Enterprise self-service
Not a fit for
- Teams wanting a turnkey small-business receptionist
- Simple projects without Cloud operations expertise
- Buyers expecting telephony to be included in the agent rate
What the platform provides
- Conversation design
- Dialogflow CX flows and generative playbooks combine deterministic routing with generative behavior.
- Connected fulfillment
- Enterprise data, fulfillment APIs and contact-center integrations support voice or chat self-service.
Connections & compatibility
Telephony
- Telephony
CRM & help desk
- Contact Center AI
Automation & APIs
- Dialogflow API
- Webhooks
Other
- Google Cloud
- Data Stores
Data access & permissions
What an agent built on Google Cloud Conversational Agents can touch once deployed. These are the first questions a security review will ask.
- Reads customer dataYes
- Writes to your systemsYes
- Sends messagesYes
- Triggers workflowsYes
- Records callsYes
- Needs API keysYes
- Human approval stepYes
Use least-privilege Google Cloud IAM, separate environments, validate webhook requests and responses, configure regional data handling, and restrict generative playbooks from performing sensitive writes without application checks.
Cost at your volume
Google lists voice Flows at $0.001 per second ($0.06/min) and Playbooks at $0.002 per second ($0.12/min). Generative turns, data-store storage, telephony, and other Google Cloud services can affect total cost. Trial credits are available to eligible new users.
Before committing
Compare a designed flow and a generative playbook on the same call. Fail the webhook and inspect fallback and transferred context.
How it compares
Side by side with two alternatives buyers weigh against it, on the same facts and scorecard.
| Detail | Google Cloud Conversational Agents This productGoogle Cloud platform for deterministic and generative voice agents built with flows, playbooks, data stores, and integrations. | Similar product AWS contact-center platform combining agentic voice self-service, human agents, analytics, customer data, and outbound engagement. | Similar product Realtime speech-to-speech API for building low-latency voice agents over WebRTC, WebSocket, or SIP. |
|---|---|---|---|
| Starting price | From $0.06/min | From $0.038/min | From $32/M tokens |
| Free to start | Free credits | Not published | Not published |
| Calls | Inbound | Inbound & outbound | Inbound & outbound |
| HIPAA | BAA available | BAA available | Enterprise plans |
| Morak scorecard How we score | |||
| Ease of setup | 2 of 5, Developer build | 1 of 5, Enterprise rollout | 2 of 5, Developer build |
| Pricing transparency | 5 of 5, Rates published | 5 of 5, Rates published | 5 of 5, Plans published |
| Try before you buy | 4 of 5, Self-serve trial | 4 of 5, Self-serve trial | 3 of 5, Web demo |
| Call & telephony control | 4 of 5, Broad | 3 of 5, Moderate | 4 of 5, Broad |
| Compliance readiness | 5 of 5, Strong | 5 of 5, Strong | 5 of 5, Strong |
| Integration coverage | 4 of 5, 3 of 4 covered | 4 of 5, 3 of 4 covered | 3 of 5, 2 of 4 covered |
